Advancing Pet Health Compliance Through Digital Campaigns


Nikhil Talgeri stands at the forefront of digital pet health technology, blending cutting-edge advancements with the everyday concerns of pet owners. With over 13 years of experience, Nikhil has carved a niche in the pet health industry by leveraging tools like artificial intelligence and machine learning to drive transformative changes. 

One of Nikhil’s most significant contributions is the development of AI-driven solutions for critical health issues in pets. His work on an AI-driven symptom detection application, which predicts the likelihood of osteoarthritis pain in cats through home video analysis, has revolutionized the diagnosis and management of chronic pain in pets. Furthermore, his use of statistical analysis and advanced modeling techniques demonstrates AI’s potential in improving pet health care outcomes. Through his innovative efforts, Nikhil enhances the quality of life for pets and boosts the economic efficiency of veterinary practices, setting new benchmarks in the field of animal health and wellness.

Enhancing outreach through machine learning

The use of machine learning in veterinary client communications software, spearheaded by technologists like Nikhil, has significantly enhanced outreach to pet owners. “We encourage hospitals to select different types of communications on a schedule that suits their preference and budget,” Nikhil explained. Hospitals can choose from a variety of communication channels—email, print, and text—and customize the frequency of these communications. Over the years, the platform has amassed thousands of these communication plan combinations, providing valuable data on their effectiveness.

Using this data, machine learning models can identify and recommend the most successful communication plans. “Some plans have proven more successful in encouraging pet parents to return to the clinic,” Nikhil noted. By analyzing which combinations of communication types and frequencies yield the best results, the system helps hospitals increase pet health compliance and promote more frequent visits. This tailored approach ensures that hospitals can optimize their outreach efforts, improving both communication and compliance in veterinary practices.

AI in identifying critical conditions

Artificial intelligence is revolutionizing the identification of critical conditions in pets, particularly in the area of pain detection. Nikhil highlighted that “we are merely scratching the surface when it comes to applying artificial intelligence to preventative and therapeutic health care.” One notable application he developed for a major pharmaceutical company involves screening home videos of cats to detect osteoarthritis pain. 

The process begins with statistical analysis of joint data from video footage of a sample set of cats. “The joint coordinates were normalized using Procrustes analysis,” Nikhil explained, followed by a multivariate analysis of variance (MANOVA) on these normalized joints. This rigorous analysis allows the software to determine that the joints of an osteoarthritic (OA) cat are statistically different from those of a non-OA cat, with results confirmed using a 95% confidence interval. Such high levels of statistical significance ensure the accuracy and reliability of these AI-driven tools, making them powerful assets in improving pet health care and early detection of conditions like osteoarthritis.

Real-time booking and prescription management

The real-time appointment booking system developed by Nikhil at VetsFirstChoice has significantly transformed pet health care by addressing a crucial gap in compliance. This innovative system allowed for the seamless booking of appointments for critical diagnostic workflows and exams across thousands of animal hospitals in the US. “By facilitating timely appointments, this solution enables greater care coordination,” Nikhil explained. This improved coordination has driven increased diagnostic service revenue and ensured the timely renewal of prescriptions for preventative, maintenance, and chronic disease applications.

The integration of prescription management with real-time booking has been particularly impactful. For example, the system allows parasitic screenings and annual heartworm tests to be directly linked to the authorization of another year of heartworm preventative and parasitic control medications. Similarly, liver diagnostics can be coordinated with the dispensing of ursodiol and liver diets, while monthly dosing of methimazole for hyperthyroid cats can be monitored with semi-annual T4 tests. “This innovation addressed a significant gap in pet health care,” Nikhil emphasized, highlighting how it has streamlined various aspects of veterinary practice, from diagnostic coordination to prescription renewals, ultimately enhancing overall pet health care compliance and efficiency.

Boosting vet efficiency with innovative solutions

Nikhil has been instrumental in developing several solutions that significantly improve the efficiency and effectiveness of veterinary services. Among these innovations are, as mentioned, real-time online booking and virtual appointment solutions, which streamline the process for both veterinarians and pet owners, making it easier to schedule and attend necessary consultations. Additionally, Nikhil has developed one of the largest veterinary outreach platforms in the industry. This platform enhances pet medication sales and compliance through customer loyalty programs, ensuring that pets receive consistent and necessary care.

Furthermore, these solutions help to strengthen the bond between hospitals and pet parents through effective reputation management. “These solutions enhance pet medication sales and compliance through customer loyalty programs,” Nikhil explained, “and strengthen the hospital-pet parent bond through reputation management for the hospital.” By focusing on both operational efficiency and customer relationships, Nikhil’s innovations have provided comprehensive improvements that benefit veterinary practices and pet owners alike.

Criteria-based pharmaceutical marketing campaign

The criteria-based pharmaceutical marketing campaign engine developed at Vetstreet represented a significant advancement in veterinary medicine. This innovative engine analyzed the hospital’s information management system to pinpoint customer segments that would benefit most from specific campaigns. Based on prior engagement, it then selects and delivers the most effective communication method.  “The engine smartly queried the hospital’s information management system to identify appropriate customer segments that could benefit from the campaign and then sent them the most effective mode of communication based on previous engagement,” Nikhil explained.

This groundbreaking platform has empowered over 4,000 animal hospitals to effectively educate pet parents on the importance of vital parasiticides and therapeutic medications tailored to their pets’ needs. It has notably increased the awareness and availability of pet medications from esteemed manufacturers such as Pfizer Animal Health (now Zoetis), Elanco, Boehringer Ingelheim, Merck Animal Health, Novartis, and Virbac. “The platform’s direct and favorable impact resonated throughout the industry, significantly boosting pharmaceutical sales while concurrently promoting enhanced veterinary health compliance and fostering the wellness of beloved pets,” Nikhil noted. The standards and models set by this system are now emulated across the industry, leading to better protection for millions of pets from parasites and related diseases, some of which are zoonotic.

Enhancing veterinary compliance

Nikhil’s pharmaceutical marketing engine greatly improved veterinary compliance by raising awareness of innovative medications. “Higher awareness of innovative medications in the market has fostered meaningful conversations between pet parents and veterinarians,” Nikhil explained. This heightened awareness has led to more frequent discussions and diagnoses of conditions that were previously overlooked, such as chronic diseases, diabetes, and oncology. Consequently, there has been a favorable impact on preventative healthcare appointments, boosting compliance with recommended treatments and interventions.

These enhanced conversations have not only improved the detection and management of serious health issues but also reinforced the importance of regular veterinary visits. As pet parents become more informed about the latest advancements in veterinary medicine, they are more likely to ensure their pets receive timely and appropriate treatments. “This proactive approach to health care has contributed to higher adherence to preventive measures,” Nikhil noted, emphasizing the overall improvement in pet care driven by well-informed and engaged pet owners.

Nikhil’s contributions to the digital pet health technology landscape have been transformative. From developing AI-driven tools for early detection of critical conditions to creating innovative systems that enhance compliance and efficiency in veterinary practices, his work has had a profound impact on the industry. Nikhil’s dedication to leveraging advanced technologies for the betterment of pet health showcases his strategic vision and leadership. As the field continues to evolve, Nikhil’s pioneering efforts will undoubtedly continue to shape the future of pet health technology, ensuring that pets receive the best possible care and support.











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