Metaverse Milestones at MILC with CEO and Founder Hendrik Hey

This period marked significant innovation and expansion for the MILC Platform, showcasing its commitment to enhancing the Metaverse experience and fostering industry collaborations. As MILC continues to push the boundaries of virtual interaction and digital economies, recent achievements underscore its role as a leader in the Metaverse landscape.

The MILC platform is one of the leading business and entertainment Metaverses, connecting the professional media industry with its fans. It offers an Open Web GL Metaverse and Web3 social community platform, allowing users to interact directly with the media and entertainment industry. The platform also provides a blockchain-based multimedia marketplace for trading licenses for movies, television, streaming, online publishing, music, gaming, and art. It supports NFT financing models for media projects and offers extensive small business opportunities. The MLT (Media Licensing Token) serves as the medium of exchange, contract signing vehicle, and revenue-sharing medium across all platforms within the MILC Metaverse.

Enhanced User Experience

The company rolled out a series of upgrades that transform the user experience within its Metaverse. Enhanced teleport animations bring a new level of visual flair to user movements. Photo Mode now simplifies capturing and sharing moments. The quick-join button streamlines access to multiplayer modes, while the RPM icon allows for instant character customization. Additionally, improved third-person view navigation with mouse scroll and superior visual enhancements create a richer, more immersive environment.

Reflecting on these advancements, Hendrik Hey, Founder and CEO of MILC, states, “Our latest updates aim to make the MILC Metaverse exceed user expectations. These enhancements are just the beginning of our mission to maintain MILC Metaverse as the most engaging and user-friendly virtual space available.”

Cannes in Metaverse

In May, MILC brought the glamour of the Cannes Film Festival into the Metaverse, offering film enthusiasts an exclusive backstage experience! This initiative, in partnership with The Film Verdict, featured a special podcast series with interviews from film industry professionals, providing a unique platform for immersive storytelling and networking.

Hey comments, “Hosting the Cannes Film Festival in our Metaverse to connect traditional media with digital innovation blends glamour and cutting-edge technology. To me, it signifies the beauty of our modern era, where our world expands infinitely and the possibilities are endless.”

Breaking Metaverse Silos

MILC hosted the Bitkom Roundtable at its Munich headquarters to work towards its mission of fostering industry-wide collaboration. The event, ‘Breaking Metaverse Silos,’ featured a diverse panel of experts discussing the integration of the Metaverse across various industries, emphasizing the importance of system interoperability and collaborative advancements.

“The Bitkom Roundtable was a critical step in addressing the challenges of Metaverse interoperability. By bringing together experts from various fields, we are paving the way for a more connected and collaborative virtual future,” Hey says.

Amplifying Metaverse Voice

At CONF3RENCE 2024, MILC amplified its voice in the Metaverse conversation, with Hey participating in a panel discussing the vast potential of the Metaverse, highlighting insights into blockchain, cryptocurrencies, NFTs, and AI.

Meanwhile, in a discussion titled “The Rise of DeFi Platforms — Opportunities and Challenges” during an X Space event with Moledao, COO Eugen Nussbaum shared his expertise on the new opportunities and challenges that DeFi presents in the financial landscape. The event emphasized the integration of DeFi across various financial sectors, focusing on connecting and developing entrepreneurs within the Web3 ecosystem.

Community Engagement Highlights

In another strategic move underscoring its commitment to community engagement and innovation, MILC teamed up with Mogaland for the Community Clash 2.0. The event featured a variety of engaging challenges and a significant prize pool for participants.

Additionally, the MILC BEP20 $MLT Token Claiming Platform closed at the end of May, following token migration efforts from November 2023, and two new batches of BEP20 $MLT tokens were successfully distributed to eligible community members.

As MILC continues to innovate and expand, it remains committed to keeping its community informed and engaged. Weekly MILC Newsletters serve as an essential source for the latest updates on Web3, AI, and the Metaverse.

“Our community is at the heart of everything we do. Your engagement and feedback drives us to continuously improve and innovate,” Hey says.

Looking ahead, MILC is continuing to lead Metaverse innovations and enrich its community’s experiences. Every step forward is made possible by the collaboration, passion, and engagement of the MILC community.

As Hey aptly puts it, “At MILC, we are creating a vibrant ecosystem where innovation and community thrive together.”

About MILC

Hendrik Hey is the founder of MILC (Media Industry Licensing Content), a blockchain-based content licensing company aimed at democratizing the content media buying and distribution industry with a focus on Web3 consulting. MILC is a sister company of European media giant Welt der Wunder, which Hey also founded more than 25 years ago. For more information about how MILC empowers content creators in web3, please visit

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